How VR has Stepped-Up the User Experience Game
Who would have thought to see a world that will take to an entirely imaginative dimension by wearing a clunky eye-gear connected with a thick layer to a computer system? Thanks to Virtual reality (VR), today the world can experience anything from Jurassic World to deep ocean dive, however, virtually. Opinions regarding true VR experience may vary from expert to expert, but vitally it should include three-dimensional images that appear lifelike to the user, the competence to read and track down the user’s motions (principally eyes and head movements) and adjust the images according to the user’s display to present every possible effect to make it appear realistic.
VR has entirely defined the meaning of user experience by infusing immersion; the feeling of being inside a world or a different realm. The traces of this technology aren’t only restricted to gaming or interactive theatre experience. It has already spread its veins into many sectors and is giving unimaginable results. Scroll down to satisfy your curiosity with these inspiring VR stories that are swaying other companies to jump in the VR technology bandwagon:
Merrell
A very popular American footwear company that launched one of the most innovative hiking shoes using ‘TrailScape’, a 4D, motion-tracked, multi-sensory experience that creates a hike like no other. It was made with the ambition to accentuate the user experience by simulating adventurous stunts and predicaments. What makes it more viable is the fact that for the first time any company had used a specific type of technology named ‘Oculus Rift’ that featured tactile elements of walking on various exteriors or surfaces and even involved obstacles like rockslides for wearers to navigate accordingly while adding an extra thrill. The VR based film was first launched at the Sundance festival with the fusion of another marketing feature of cross-promoting outdoor gear to give a completely immersive experience which undoubtedly stunned participants.
Ikea
A Swedish-founded multinational group that deals in kitchen appliances, ready-to-assemble furniture, and home accessories have launched a VR-backed application that allows customers to place furniture and appliances into their homes and check where it fits best without really installing it. The customer can easily swipe almost 2000 exclusive products and even apply filters like “chair and tables” or “Baby’s study table” to get the ideal product in just a few flicks and clicks. Meanwhile, the application also gives a feature to tap the product name to directly land on the web page where it has been enlisted for a more convenient shopping experience.
Yamaha
Bikers are in for a treat! Yamaha had launched a VR-backed headset for its customers to inspect the mechanics of the bike including its anatomy, engine capability, the configuration of the fuel mixture and many other parameters which emit from the bike sensors. VR infuses more sense and emotions to the interaction intending to deliver the information in the most fathomable and easier ways. It also exhibits such motorbike mechanisms that are nearly impossible to scrutinize with the naked eyes.
New York Times
Even the media sector has adopted technology for greater user experience to impart stories. The New York Times launched a VR based movie using Google Cardboard, VR glasses to show it to the viewers. Although, the glasses were only given to loyal customers as a token for their brand loyalty. Later the newspaper experimented with the technology for other numerous films. The film was impressively enjoyed by the philanthropists and intellectuals, the movie was- ‘Seeking Pluto's Frigid Heart’ and a documentary named ‘The Displaced’ which unveiled a heart-touching yet wrenching glimpse displacement of children of war.
Toms Shoes
A very popular shoe company which markets itself as a charity; when a customer buys a pair of shoes, a needy child gets a pair of shoes as well. An innovative way to influence existing and potential customers to become part of their campaign. They launched a VR headset to narrate the journey of Toms' founding and while doing so, their VR-backed tool takes the viewers on a trip to Peru, where Blake Mycoskie- the founder and chief shoe giver of Tom and his team visit a school to capture the kids’ reactions before offering them their dream shoes. The campaign helped donors to know how and where their money was being utilized to bring smiles on the faces of poor kids.
Indian Advertising is not far behind from adopting technology for brands to offer an immersive experience for the users to feel more connected to the product. In 2018, Ogilvy India had used VR experience to create a better connect of the target audience with Tata Prima Formidable 4 range of high-power trucks. Using VR isn’t considered a bold move for a marketing strategy now, however, a sensible one as users, customers (both existing and prospective) want to see the effect the product would have upon the application or use than just having faith in the brand.
These are just a few of the inspiring stories of how VR has allowed companies to communicate their ideas into a virtually pictorial form that gives a lifelike feel to the viewer. According to MarketsandMarkets, the VR market is expected to reach $34 billion while when combined with augmented reality the figures can reach up to $94 Billion by 2023. These statistics are sufficient to brief down the present and future importance of technology in various sectors. The possibilities given by the AR seems to be more exciting in a coming couple of years and also it will comprehend mind-boggling discoveries when amalgamated with the Augmented reality (AR) and Mixed Reality (MR).
Over the last two decades, technology has only become affordable, making its way up the ladder as one of the most utilised and impacting ways to market products and experience. You don’t have to be a high grossing enterprise to use V for accelerating user experience. All you need is an approach to elevate the user experience and VR is a way forward.
VR has entirely defined the meaning of user experience by infusing immersion; the feeling of being inside a world or a different realm. The traces of this technology aren’t only restricted to gaming or interactive theatre experience. It has already spread its veins into many sectors and is giving unimaginable results. Scroll down to satisfy your curiosity with these inspiring VR stories that are swaying other companies to jump in the VR technology bandwagon:
Merrell
A very popular American footwear company that launched one of the most innovative hiking shoes using ‘TrailScape’, a 4D, motion-tracked, multi-sensory experience that creates a hike like no other. It was made with the ambition to accentuate the user experience by simulating adventurous stunts and predicaments. What makes it more viable is the fact that for the first time any company had used a specific type of technology named ‘Oculus Rift’ that featured tactile elements of walking on various exteriors or surfaces and even involved obstacles like rockslides for wearers to navigate accordingly while adding an extra thrill. The VR based film was first launched at the Sundance festival with the fusion of another marketing feature of cross-promoting outdoor gear to give a completely immersive experience which undoubtedly stunned participants.
Ikea
A Swedish-founded multinational group that deals in kitchen appliances, ready-to-assemble furniture, and home accessories have launched a VR-backed application that allows customers to place furniture and appliances into their homes and check where it fits best without really installing it. The customer can easily swipe almost 2000 exclusive products and even apply filters like “chair and tables” or “Baby’s study table” to get the ideal product in just a few flicks and clicks. Meanwhile, the application also gives a feature to tap the product name to directly land on the web page where it has been enlisted for a more convenient shopping experience.
Yamaha
Bikers are in for a treat! Yamaha had launched a VR-backed headset for its customers to inspect the mechanics of the bike including its anatomy, engine capability, the configuration of the fuel mixture and many other parameters which emit from the bike sensors. VR infuses more sense and emotions to the interaction intending to deliver the information in the most fathomable and easier ways. It also exhibits such motorbike mechanisms that are nearly impossible to scrutinize with the naked eyes.
New York Times
Even the media sector has adopted technology for greater user experience to impart stories. The New York Times launched a VR based movie using Google Cardboard, VR glasses to show it to the viewers. Although, the glasses were only given to loyal customers as a token for their brand loyalty. Later the newspaper experimented with the technology for other numerous films. The film was impressively enjoyed by the philanthropists and intellectuals, the movie was- ‘Seeking Pluto's Frigid Heart’ and a documentary named ‘The Displaced’ which unveiled a heart-touching yet wrenching glimpse displacement of children of war.
Toms Shoes
A very popular shoe company which markets itself as a charity; when a customer buys a pair of shoes, a needy child gets a pair of shoes as well. An innovative way to influence existing and potential customers to become part of their campaign. They launched a VR headset to narrate the journey of Toms' founding and while doing so, their VR-backed tool takes the viewers on a trip to Peru, where Blake Mycoskie- the founder and chief shoe giver of Tom and his team visit a school to capture the kids’ reactions before offering them their dream shoes. The campaign helped donors to know how and where their money was being utilized to bring smiles on the faces of poor kids.
Indian Advertising is not far behind from adopting technology for brands to offer an immersive experience for the users to feel more connected to the product. In 2018, Ogilvy India had used VR experience to create a better connect of the target audience with Tata Prima Formidable 4 range of high-power trucks. Using VR isn’t considered a bold move for a marketing strategy now, however, a sensible one as users, customers (both existing and prospective) want to see the effect the product would have upon the application or use than just having faith in the brand.
These are just a few of the inspiring stories of how VR has allowed companies to communicate their ideas into a virtually pictorial form that gives a lifelike feel to the viewer. According to MarketsandMarkets, the VR market is expected to reach $34 billion while when combined with augmented reality the figures can reach up to $94 Billion by 2023. These statistics are sufficient to brief down the present and future importance of technology in various sectors. The possibilities given by the AR seems to be more exciting in a coming couple of years and also it will comprehend mind-boggling discoveries when amalgamated with the Augmented reality (AR) and Mixed Reality (MR).
Over the last two decades, technology has only become affordable, making its way up the ladder as one of the most utilised and impacting ways to market products and experience. You don’t have to be a high grossing enterprise to use V for accelerating user experience. All you need is an approach to elevate the user experience and VR is a way forward.
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